Most analytics platforms track in-app events and feature usage, but they rarely connect the bigger picture across marketing, onboarding, and monetization. ThriveStack bridges that gap by helping you see the complete customer journey from acquisition through retention. With ThriveStack, you can clearly understand why users convert from free to paid, pinpoint exactly what drives upgrades, and replicate those success patterns at scale. It also helps you identify churn risks before they turn into losses, so you can take timely action. Beyond retention, ThriveStack measures viral growth and referrals, giving you visibility into how organic expansion really happens. In short, it’s not just about tracking usage; it’s about uncovering the “why” behind user behavior so you can drive sustainable growth.