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Select your product stage
Goals
Primary persona
Collaborators
GTM motion
Customers
Problem solved
Future Needs
MVP
Few Customers want your solution
Engineering
PM
Marketing
Founder led
Few pilot customers
Problem-Solution Fit
Acquire customers
Foundation
Launch & Monitor
Engineering
Founders
PM
Marketing
Founder led & self serve
Few more customers
Effortless acquisition
Low activations
Essentials
Activate & Convert
Growth PM
PM
Marketing
Founder led & self serve
Lot more customers
Less drop offs & conversions
Large ACV deals
Growth
Expansion
Sales enablement
PM
Marketing
Self serve & Sales led
Lot more customers
Prevent abuse, large deals
QoQ pipeline increase
High level capabilities needed for this stage
End user
Account
Onboarding
Analytics
Monetization
CRM/Sales
Marketing
Growth loops
Build Core Product
Sign up
Try
Manual Onboarding
Monitor
Self-Serve onboarding
Monetize
Monitor
Market product
Reduce COGS
Reduce CAC
Increase deal size
Increase deal numbers
Checklist of necessary capabilities
End user
Enable self serve
User authentication・User registration・Account management・Auto-enrichment・Welcome emails
Enabled by Thrivestack
Account
Provision account
Setup tenants・Create tenant・Maintenance・Deactivation
Enabled by Thrivestack
Onboarding
Title
Feature name・Feature name・Feature name・Feature name
Analytics
Title
Feature name・Feature name・Feature name・Feature name
Enabled by Thrivestack
Monetization
Title
Feature name・Feature name・Feature name・Feature name
Enabled by Thrivestack
CRM/Sales
Title
Feature name・Feature name・Feature name・Feature name
Enabled by Thrivestack
Marketing
Title
Feature name・Feature name・Feature name・Feature name
Growth loops
Title
Feature name・Feature name・Feature name・Feature name
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