Learn how to

Start with PLG Self-Serve.
Grow with Product-Led Sales.

Build and Operate your
B2B PLG Self-Serve Product

Learn how to build and operate a PLG Self-Serve Product

The Learn page is designed for desktop, as it interacts directly with the app.

Product-led is a multi-disciplinary activity
Let's learn how

Select your company stage

Step-by-step guide to the product journey by role

1

Product Engineering

Build and ship a self serve product.

Includes - core pieces of PLG like User Signup, Authentication, Tenant Provisioning, Auto-Enrichment, Abuse Prevention, Trial management, auto-telemetry for SaaS events, Welcome notifications and more)
Build and ship a self serve product.
2

Marketing Team

Replaces 'Contact Us' with 'Sign Up' on Marketing channels.

Replaces 'Contact Us' with 'Sign Up' on Marketing channels.
3

Your End-User

Your end-user can now sign up to your product and try the features.

Interactive Demo
Your end-user can now sign up to your product and try the features.
4

Growth and Data Analytics

Understand and optimize customer journey with PLG analytics across all phases of their journey.

Includes - Reports for Acquisition, Retention, Activation, Virality, Feature Usage and custom reports
Interactive Demo
Understand and optimize customer journey with PLG analytics across all phases of their journey.
5

Product-led Sales

Use signals from the in-built PLG CRM to conduct account research, identify and score accounts that indicate their buying potential

Includes - Auto-enrichment, Account based signals for ICP fit, conversion, Upsell, churn reduction.
Interactive Demo
Use signals from the in-built PLG CRM to conduct account research, identify and score accounts that indicate their buying potential
6

Growth Loops

Allow your users to invite their peers by adding the invitation feature and unlock the virality report for your product.

Includes - Invite orchestration, Role assignment, Virality analytics, Usage tracking, and Churn reduction.
Interactive Demo
Use signals from the in-built PLG CRM to conduct account research, identify and score accounts that indicate their buying potential